7 © 2017 New Home Star. All Rights Reserved. | FALL 7 Come join us for snacks and drinks, as well as a drawing for a Super Bowl chip and dip plate! 123 Fake Street Chicago, IL 60611 For more information, contact John Doe at 555-555-5555 or jdoe@xyzhomes.com www.xyzhomes.com XYZ Homes 123 Fake Street Chicago, IL 60188 FOOTBALL Chili Cook-Off 7 © 2017 New Home Star. All Rights Reserved. | - Justine Jackson (Sales Associate, Idaho) "After reaching out to homeowners, as well as those in the middle of the buying process, we had over 30 guests show up to this event. Folks were able to meet their neighbors and swap chili recipes in a very relaxed and casual setting. Six families brought pots of chili and everyone participated in a vote for the best. It was so fun and I had a great time too. We anticipate a lot of referrals to come from this and spent less than $150 total!" CHILI COOK-OFF FOOTBALL PARTY Marketing Type Estimated Time Estimated Total Cost Suggested Materials Referral 3-4 Hours $150 Flyers Tables Chairs Decorations Bowls Spoons Beverages Snacks Homeowners! Overview It’s the autumn season and that can only mean two things… pigskin and chili! Host a tailgate themed party at your model home for your prospects and homeowners. During the game, you will have the opportunity to mingle with neighbors and prospects. As if that’s not enough, the real party will begin at halftime -- the chili cook-off. Participants will be encouraged to enter their “famous” chili recipes for the chance to win some prizes cool enough to relieve the chili-induced heat. The objectives for this event are simple: Watch some football, build relationships, and give away prizes for the most amazing chili. Sound like a game plan? READY, SET, HIKE! Things to Consider Although the night’s main entertainment is the football game, some guests may not particularly enjoy sports. Use this time to spark conversation with these individuals. This is a great opportunity to establish relationships and rapport. In addition to the football game, you can also set up yard games (i.e., horseshoes and bags) for your guests to play. Planning 1 2 3 4 1 month in advance: Determine the date, time, location, and other details. 2 weeks in advance: Create and drop off flyers to current homeowners. 1 week in advance: Call your neighbors to remind them about the event. Day of the initiative: Set up for the party! ITEM #SF203 "A huge hit!" Additional Collateral Piece FRONT BACK See page 46 to request this SAMI. SAMI BUNDLES FALL