33 © 2017 New Home Star. All Rights Reserved. | 55% 71.2% 11% 33 EMAIL OPENS BY DAY OF WEEK EMAIL OPENS BY TIME OF DAY TIME IS PRECIOUS FIX YOUR CALL-OUTS OPTIMIZE FOR MOBILE DEVICES *Allen, Robert. "Best times to Send Email in 2016 [Infographic]." Smart Insights. N.p., 30 Mar. 2016. Web. 16 Nov. 2016. *“6 Ways To Re-Optimize Your Email Auto-responder Campaign To Improve Opens, Clicks, and Sales.” CXL. N.p., 16 Nov. 2015. Web. 03 Feb. 2017. KEEP YOUR TEXT SHORT IMPROVE COLOR AND DESIGN BE MORE SPECIFIC THAN “CLICK HERE” CONSIDER THE LANDING PAGE Use a maximum of 15 characters. Think of a call-out as a bullet point, rather than a complete sentence. Try “Free upgrades” instead of “We have free upgrades.” Make your call-outs stand out from the rest of your campaign and attract viewers to want to find out more. Get creative and grab your viewer’s attention immediately with urgent and exciting calls to action. You can create all of the traffic in the world, but if your landing page is not built for conversion, you're not maximizing your efforts. 55 percent of people read emails more on their smartphone than their desktop. If an email does not display correctly, 71.2 percent will delete it immediately. Only 11 percent of email templates are optimized for mobile. 5% 10% 15% 20% Sun Mon Tue Wed Thu Fri Sat 12am 4am 8am 12pm 4pm 8pm 1% 3% 5% 7%