5 © 2017 New Home Star. All Rights Reserved. | SUMMER 5 JULY 17TH 12-3 PM SUNDAE sUNDAY ON 123 FAKE ST. CHICAGO,IL 60611 Stop by our model home for some ice cream! SUNDAE sUNDAY ON SUNDAY 12-3 PM See page 46 to request this SAMI. 5 © 2017 New Home Star. All Rights Reserved. | - Kelly Oduber (Sales Associate, Florida) "This was a great initiative for my community and for my TCG, which primarily consists of buyers who are downsizing or investing in their first home. If you are an active HOA community, I would recommend having them assist in spreading the word through email or social media. I also invited potential buyers so they could meet homeowners in a friendly and casual manner. Overall, it was minimal prep-work, attracted several buyer groups, and assisted in landing a sale!" SUNDAE ON SUNDAY Marketing Type Estimated Time Estimated Total Cost Suggested Materials Referral 2-3 Hours $220 Flyers 4 bandit signs Ice cream (various flavors) Toppings Bowls and silverware Tables and tablecloths Overview What better way to celebrate summer than with some delicious ice cream? If your community is struggling or you’re simply looking for a way to increase traffic, a ‘Sundae on Sunday’ party is a surefire way to drive referral sales. Invite your neighbors to the sales center for a cool treat and a $1,500 referral incentive. This promotion doesn’t just allow homeowners to beat the heat -- it urges them to bring any friends or family members that are contemplating a move in the near future. Things to Consider Instead of hosting a one-time event, consider running your ‘Sundae on Sunday’ initiative as a series of parties. It’s an easy SAMI to duplicate. You just need to design your flyer to reflect this, reuse the bandit signs, and make another trip to the grocery store before each party. The incremental referrals will prove worthy of the small investment of time and cost. DOOR HANGER SIGNAGE Planning 1 2 3 4 3 weeks in advance: Have flyers and bandit signs designed. Deliver the flyers to current residents, leaving a stack at your office as well. 1 week in advance: Send a reminder email (with a flyer attachment) to homeowners and an invite to serious prospects. Establish this time as an opportunity for prospects to hear first-person testimonials from current homeowners. 1 day in advance: Purchase the party essentials (ice cream, toppings, bowls, spoons, napkins, etc.) Day of the initiative: Set up for the event, bundle packets with community collateral and referral information, and place bandit signs around the grounds to direct guests. ITEM #SF202 "Great initiative!" Additional Collateral Pieces SAMI BUNDLES SUMMER